Surf Lounger

Yet another "why didn't I think of that" idea... This hand-shaped surfboard-cum-chaise lounge is stylish and fun, and it even looks comfy. You can get it in custom colors, and even add your own logo. Optional accessories include fins, a neck cushion, a seat pad, and even a leash -- so you won't lose your seat when you get up to get me another beer, dude! Prices start at about $1,250. Order yours from DuckDiver in Germany.

It was a winner of the "BrandNew" award from ipso, "the world's largest sporting goods trade show." (Bonus points if anyone can tell me what "ipso" stands for.)